Territory mapping is being used by businesses to help plan resources efficiently and carry out sales and marketing activities on a fair and scientific basis. Whether this is a simple set of lines drawn on a map marking out Sales Areas for an FMCG business, or a more complex set of franchise territories using geo-demographic datasets, Lovell Johns has the expertise in applying a range of digital mapping techniques for all business models.
In dividing the country into territories, it’s worth remembering that a simple recognized geographic boundary will be required to communicate the areas. For some businesses, a simple County, Regional or Local Authority boundary model may be an ideal way of mapping Sales territories or service provision. A more common approach is the use of Postcode Areas, Districts and Sectors as a means of dividing the country into smaller more manageable parts; postcode definitions are easily translated into everyday operations such as servicing customers and direct marketing. Franchise businesses will often require territory mapping to be based on underlying geo-demographic datasets such as population to best reflect their business model.
Lovell Johns can help businesses meet their territory mapping needs in a number of ways; our consultative approach and experience in map making and spatial analysis provides a wealth of experience. The team have access to the latest digital mapping software and knowledge of all necessary geographic datasets for territory mapping. Clients are provided with digital map files for ongoing use, supporting tabular data and online interactive version of territory solutions.
As providers of mapping solutions to SMEs and large Corporates, we have developed expertise in consulting, data processing and map making aspects of territory mapping.
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